Language is being replaced by icons Essay Example | Topics and Well Written Essays - 500 words

Language is being replaced by icons - Essay Example The thesis of this paper is as following: Universalized symbols and icons are much more powerful means of communication than any existing language of the world, because the power of their message that can be easily deciphered leading in the direction decoder wants. Consciously or subconsciously people read the sign and receive the message. Read Mercer Schuchardt, the author of the online article â€Å"Swoosh!†, discusses the theme of icon-driven marketing. The author acknowledges that the very idea of symbols, acronyms, icons is not a new one. The early followers of Christ created symbols which were known only to Christians. One of the recognized icons of the modern sportswear is the Nike Swoosh. The symbol itself is very simple. Nonetheless, it is very famous and known even to children. Moreover, simple design of Swoosh has become famous and improved selling shoes contributing to company’s general success. Image of Swoosh became so popular that the goods went out witho ut the word Nike. Today the image is well-known worldwide. The author makes such conclusion regarding importance of textless image in today’s business world: â€Å"the truly successful icon must be able to stand by itself, evoking all the manufactured associations that form a corporation’s public identity† (Schuchardt).

Advertising Essay Example | Topics and Well Written Essays - 500 words - 8

Advertising - Essay Example However, choosing will depend on how appealing the song is to the public. At Blaze media, we have the task to help the band. We are going to run a test on the best songs before deciding on the one A medium used in advertising depends with the target group. Since the Pawnshop’s target is for people between ages of 18 to 40 years, it is very effective to used internet as a medium to market the music. Most youths spend most of their free time on the internet and majorly (Arens et al, 13) social sites. This will work very effectively because the message about the band will circulate among the internet users. Without disputing the possibility of having people above forty years who may have an interest in the band’s music, it will be very effective if we choose stage performances in clubs and hotels. This is another great medium. It brings the real band close to the fans who may feel so attached to it. Most expectedly, if the shows are very lively, a good number of the fans will love to buy a copy of the music album and may extend a helping hand to enable the group to expand. Since a good percentage of the advertisement is through social media and other related internet platforms, it is very important to make use of Ads so that interested parties and fans can follow the links to get to the home page for further details. Among the most important requirements is the use of catchy headlines. Though there are so many ways of making headlines and Ad links colorful, it must as well show some professionalism. Making a headline of the advert flashy will at times attract customers but may end up annoying most of them because of the excess application of technological effects. Therefore, it has to be simple, attractive and in a color that majority of the internet users are comfortable with. Creating a band in town app on social media like Face book makes it easy for the band to communicate with the fans who love using social sites. The app updates fans on when the band